Size guide

We do not publish centimetre measurements yet. Rather than print a chart we cannot stand behind, this page explains what our labels mean and what to do when you are between two.

Age bands

Clothing and soft goods for children are labelled by age: 0–6m, 6–12m, 1–2y, 3–4y and 5–6y. These are the bands the whole shop uses, so a 3–4y sock set and a 3–4y toy are labelled on the same scale.

Bangladeshi children are not a standard shape and neither are these bands. Treat them as a starting point: an age band is where we expect a garment to fit most children of that age, not a promise about yours.

Small and Large

Bags and organisers are Small or Large. That is about capacity, not about the person carrying it — a Large nappy backpack takes a full changing kit and a bottle; a Small takes a change and a snack.

Between two sizes

Order the larger one. "Too small" and "Too big" are both reasons on the return form and a return costs you nothing inside 30 days — but a child grows into a large thing and never grows into a small one.